There’s been a lot more talk about nurturing ‘superfans’ of late, which has both amused and interested me because that’s part of what we have all been doing ...
Deviate Digital CEO Sammy Andrews guides you through the ever-changing tech world. In this edition of Digital Discourse explores the road ahead for TikTok and the music industry…
The start ...
Deviate Digital CEO Sammy Andrews outlines what 2024 holds in store for the world of music and tech...
AI ALL THE WAY: THE MAKEOVER OF MARKETINGAI will take centre ...
Throughout 2023, Deviate Digital founder and Music Week columnist Sammy Andrews offered up her tips and opinions on the ever-evolving world of technology. Here, she reflects on the 10 digital ...
Deviate Digital CEO Sammy Andrews guides you through the ever-changing tech world. In this edition of Digital Discourse, she dives into the pros of AI…
AI is evolving faster than ...
Deviate Digital CEO Sammy Andrews guides you through the ever-changing tech world. In this edition of Digital Discourse, she guides you through the methods to monetise or build engagement with ...
I’ve covered AI many times here over the years. However, with debates and innovations continuously ramping up across the business, as well as the UK government looking more closely ...
If you’ve ever seen me speak at music biz conferences you’ll be aware that I often say, “The sexiest thing in the music business is metadata.”
It’s often greeted ...
Unless you’ve been living under a rock, you’ll be well aware that artificial intelligence has already had a significant impact (both positive and negative) on the music industry, but it’s ...
I hosted a panel recently looking at the pros and cons of building a live career after success on TikTok. Increasingly, we’re seeing TikTok stars launched onto the stage, sometimes ...
